Big Pharma (Module 4): Digital Yahoo and Search – PowerPoint PPTX Template

Give marketers the foundational digital skills they need to plan, manage and measure marketing programs using a complete multichannel mix and execute with excellence in foundational digital channels.

Reader Outcomes:

1. Be confident to develop a customer-centric multichannel marketing plan, selecting appropriate channels
2. Have the skills to create high quality solutions for customers in the foundational digital channels ? Website, Email, Remote Detail, IDetail, Webinar
3. Know how to optimize Google rankings and user experience
4. Be aware of and excited about opportunities in Mobile, Social Media and Content Marketing including Video
5. Be ready and able to measure Voice of the Customer and Voice of the Business KPI targets for multichannel programs.